Cadbury World is a visitor attraction created and run by the Cadbury chocolate company. It is a one-way self-guided tour.

Cadbury World has gone on to become one of Birmingham's largest leisure attractions - welcoming over 500,000 visitors each year and delivers a respected education programme (linking back directly to the educational advancements and interests of the company's original founding fathers).

Whilst not being a factory tour, Cadbury World offers its visitor the opportunity to explore and discover chocolate's history, the origins of the Cadbury business and the delights and magic behind one the world's largest confectionery manufacturers.

Cadbury World currently features 14 zones which tell the story of chocolate and the Cadbury business through various static sets, animatronics, video presentations, multi-sensory cinema, interactive displays and activities, and staff demonstrations.